ABOUT US
We are Matt and Jeff, two action and adventure enthusiasts from military and sports backgrounds. Our journey has shaped our bravery, values, and commitment to pushing limits, which now guides our brand, Northern Valor.
Our story begins in the demanding world of Special Forces. Matt built his career within the SF, while Jeff went through SAS selection. It was during this selection that they met—Matt as an instructor and Jeff as a candidate. From this shared challenge, a strong friendship was born, built on respect, values, and resilience.
Though we took different paths, we have reunited in the North, in Canada. Our thirst for adventure and drive for self-improvement have never faded. Jeff founded MLK Abilities, an organization dedicated to tactical training, obstacle courses, self-defense, and physical preparation. With a background as a martial artist and 11 years of high-level American football experience, he has developed a unique training method that blends discipline, rigor, and performance. Meanwhile, Matt plays an active role as an MLK Abilities instructor, sharing his expertise and real-world experience.
With this same passion, we created Northern Valor, a brand dedicated to strong and resilient minds. We believe heroism isn’t limited to the battlefield but is shown in everyday perseverance. Every piece of clothing we design carries these values and supports causes close to our hearts:
- Support for veterans and everyday heroes (Military, Police, Paramedics, Firefighters) affected by physical or psychological injuries
- Helping Youths in need
- Helping women affected by domestic violence
- Animal welfare and protection
Forged in the North. Worn with Valor.
Northern Valor is more than just a brand. It is a statement of strength, identity, and resilience. Built for those who push beyond limits, it represents a commitment to honor, discipline, and the warrior’s mindset in everyday life.
The Emblem – A Symbol of Brotherhood and Patriotism
At the heart of Northern Valor is its emblem, a fusion of the iconic maple leaf and a dagger.
🍁 The Maple Leaf is more than a national symbol. It embodies the spirit of the North, strength, endurance, and unity. It represents those who persevere through the harshest conditions, stand tall despite the odds, and take pride in their land, their people, and their heritage.
⚔ The Dagger is a symbol of protection, vigilance, readiness, and the warrior’s resolve. It reminds us that strength is not just about power but about the will to protect, to stand firm, and to uphold what matters most, our values, our families, and our community.
A Community Forged in Strength
Northern Valor is not just about what you wear. It is about who you stand with. It is a reminder that we are stronger together, that brotherhood, camaraderie, and shared purpose make us unbreakable. Whether you are training, working, or facing life’s toughest challenges, you are not alone. You stand with those who share your drive, your resilience, and your commitment to something greater than yourself.
Whether you are from Canada, Europe, North America, or anywhere in the world, Northern Valor is about unity. It is about standing together, pushing forward, and embracing the warrior spirit that connects us all.
Wear It With Purpose. Stand With Northern Valor.
Join Us
We’re excited to share this journey with you and build a community based on strength, honor, and courage. Because with Northern Valor, every day is a new mission.